VitrA, part of the Eczacıbaşı Building Products Group, is one of the few global companies capable of designing, developing, and manufacturing every product required in a bathroom. Born from Turkey’s deep cultural heritage of ceramics and hammams, VitrA has established itself as a leader in both design and innovation. Prioritising research and development and working with leading international designers, the brand earns most of its revenue from global markets. Its parent company, the Eczacıbaşı Group, founded in 1942, is a major Turkish industrial enterprise operating across building products, consumer goods, and healthcare. The Building Products Group incorporates several brands, including VitrA, Artema, Intema, Villeroy & Boch, Burgbad, and Engers, giving it the widest product range and strongest production capacity in its field.